In addition to establishing deep expertise in programmatic, Friedman has driven growth for Goodway Group in other new areas such as retail media, customer experience, CTV, data and analytics, and measurement, among others. Between 20, Goodway Group has had an annual compound growth rate of 21 percent. And our focus remains to be fiercely committed to the best possible outcomes for our clients."įriedman has played an integral role in shaping Goodway Group for over 16 years, transforming the company into a fast-growing digital media and marketing services firm via a remote-first work model. Under Jay's leadership, Goodway Group is poised to continue innovating in a constantly evolving industry. What's even more unique is his vision for a company culture that is fully sustained in a remote working environment, which he helped to implement and roll out over a decade ago. Jay's passion and intellect about digital, brand performance, advertising and marketing are unique in our industry. "Jay's leadership and visionary thinking have played a massive role in our success to date, and it will continue to forge our path toward excellence. "It is with the greatest honor and joy that I pass the baton to Jay to lead Goodway Group as CEO," said Dave Wolk. Friedman succeeds David Wolk, who takes the position of Executive Chairman. In the near-term, the focus is on growing Goodway Group’s full-service retail media practice, including retail media network building, driving brand performance tied to real business outcomes and expanding Goodway Group’s already robust data and analytics framework. Friedman will drive the agency's growth, continued investment in its people and technology, as well as the strategic vision of working with marketers and organizations to unlock maximum growth through marketing. Goodway Group, a leading data-driven and technology-enabled digital media and marketing services firm, has elevated President Jay Friedman to the role of Chief Executive Officer. Jay Friedman succeeds David Wolk, who takes the role of Executive Chairman
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